If you live in New York and work out regularly, chances are you’ve heard of New York Pilates. Founder Heather Andersen opened her first studio in a West Village basement in 2013, and in six short years, she has not only upgraded her basement space into a modern, two-story location on Houston Street, but has also opened two additional locations in downtown New York, one in Montauk, and another in Southampton. Suffice to say that with its pink-lit studios and array of beauty products to choose from in the bathrooms, the brand is essentially the Glossier of workout studios: simple, millennial, and with a cult following.