WWD: New York Pilates Expands to SoHo. Heather Andersen Opens Her Second Studio
New York Pilates Featured in WWD
New York Pilates founder Heather Andersen shares her story in a new WWD Lifestyle feature highlighting the opening of the brand’s SoHo studio on Howard Street. In addition, the article explores Andersen’s journey from professional dancer to studio owner, showing how Pilates became her foundation for strength, injury recovery, and mindful movement. As a result, the feature positions New York Pilates as a leader in boutique wellness and luxury fitness in NYC.
Design-Forward Fitness in SoHo
WWD notes the studio’s refined, minimalist design, featuring whitewashed walls, glass accents, and stadium seating that doubles as storage. Moreover, the space feels more like a spa than a traditional workout studio. As Andersen explains, “We really wanted to make something that felt beautiful and luxurious.” Indeed, the design reflects New York Pilates’ philosophy of harmony between movement and aesthetics. Ultimately, this approach has helped define a new standard for luxury Pilates in SoHo.
Movement, Music, and Mindfulness
Each class at New York Pilates SoHo blends movement, rhythm, and precision. For example, instructors emphasize alignment and efficiency to build strength without strain. Additionally, music plays a key role—playlists curated by DJ Elle Dee, Brendan Fallis, and Andersen’s husband Brion Isaacs add energy and emotion to the experience. In fact, this balance of music and movement has become a signature element of the brand, offering clients both physical and creative inspiration.
Elevating Boutique Fitness in NYC
Furthermore, with its new SoHo location, New York Pilates continues to redefine the NYC boutique fitness landscape. As a result, the brand has become synonymous with design-driven reformer classes that unite art, architecture, and anatomy. In summary, the WWD feature highlights Heather Andersen’s dedication to creating an environment where movement feels intentional, aesthetic, and empowering—a true reflection of New York Pilates’ commitment to mindful luxury.
Read the Full Feature
As featured in WWD, New York Pilates continues to shape boutique wellness in NYC, blending design, reformer technique, and mindful movement at its SoHo studio.
Read the full article on WWD
By Ally Betker, December 18, 2015
